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Customer Sense: How the 5 Senses Influence Buying Behavior

Customer Sense: How the 5 Senses Influence Buying Behavior

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Management number 233404082 Release Date 2026/06/27 List Price US$10.92 Model Number 233404082
Category
  1. Kindle Store
  2. Kindle eBooks
  3. Business & Money
  4. Management & Leadership
  5. Management
  6. Strategic Management

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Read more

Customer Sense: How the 5 Senses Influence Buying Behavior

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